Are you caught in the feast or famine rollercoaster of client work and marketing?

Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one.

In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your marketing keeps moving even through your busiest seasons.

Kristi discusses practical ways to scale back but maintain consistency, including posting less frequently, sending fewer emails, or temporarily pausing some tactics while staying present with your audience.

What you’ll learn:

• Why marketing is relationship-building and needs ongoing nurture
• How to identify minimum viable consistency in your marketing plan
• Why pausing all marketing can threaten your pipeline and growth
• How to use seasonal shifts to adjust your marketing strategy authentically
• The power of accountability for staying consistent through busyness
• Ways to prioritize marketing even when client work is demanding

If you’re ready to unfudge your marketing cycles and build a sustainable system that grows your business steadily, this episode offers real-world guidance on how to win the long game.

Enjoyed this episode? Subscribe, share, and leave a review. We’ll see you next week for Part 3 of the Q4 Kickstart series on UNF*DGE Your Marketing.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com