Are you too close to your own marketing to see how it really looks and sounds to potential customers?

In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.”

You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing.

Kristi shares why this gap leads to messaging that misses the mark, how it undermines connection and trust, and practical ways to get fresh, outside perspectives to sharpen your marketing.

You’ll discover:

• Why great intentions don’t always translate to messaging that resonates
• How to bridge the gap between your business perspective and your audience’s needs
• The power of understanding your ideal client’s pain points and challenges first
• Why simply sharing what you want to say isn’t enough to attract and convert
• How the “quarter inch drill vs quarter inch hole” analogy explains audience focus
• Ways to get objective feedback through consultants, marketing partners, or trusted clients
• The importance of ongoing content review and iteration to avoid marketing blind spots

Stop guessing whether your marketing is landing. Stop wondering why you’re not hearing from more ideal clients. It’s time to step outside your jar and see your marketing through fresh eyes to truly connect.  

Enjoyed this episode? Subscribe, share, and leave a review to keep getting fresh marketing clarity. See you next week for Part 4 of the Q4 Kickstart series on UNF*DGE Your Marketing.  

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com