In this episode of Unearthed, hosts Joe Cavatoni and John Reade, Senior Market Strategists at the World Gold Council, are joined by Sachin Jain, CEO of the World Gold Council India, to explore the pivotal role of India in the global gold market. Together, they unpack the deep cultural and economic connection between India and gold—spanning jewellery traditions, evolving consumer behaviours, and the growing appetite for digital gold investment. The discussion covers India’s shift toward financialisaton, the rise of Demat accounts and ETFs, and how a young, digitally savvy population is reshaping the future of gold ownership. Sachin also sheds light on the Indian government’s ambitious Viksit Bharat 2047 vision, outlining how gold fits into the country’s journey toward developed-nation status.  Subscribe to Unearthed wherever you get your podcasts, and visit Goldhub.com for more insights.   [1:23] Summary on the current state of the gold market in India [4:18] Gold as part of the social fabric in India [5:01] The rising interest in digital gold and ETFs [6:00] Explanation of Demat accounts [6:59] The development of gold financial products in India [10:37] An analysis of the most regionally competitive assets to gold [13:01] Unpacking Viksit Bharat 2047 [16:47] Biggest opportunities for gold and potential challenges on the road to 2047   Notable Quotes “Jewellery isn’t just a consumable for the purposes of having some bling; it’s also about the possibility of saving in that format.” – Joe Cavatoni “The demographic dividend, if it’s used properly, has the potential, as Sachin has said, to grow the economy materially by 2047. And I think gold demand on the whole is in a good place.” – John Reade “In India, gold is a part of the social fabric.” – Sachin Jain “Upwards of almost $100 billion is the market size, half of which is organised and half of which is unorganised.” – Sachin Jain   About World Gold Council We are a membership organisation that champions the role gold plays as a strategic asset, shaping the future of a responsible and accessible gold supply chain. Our team of experts builds understanding of the use case and possibilities of gold through trusted research, analysis, commentary, and insights. We drive industry progress, shaping policy and setting the standards for a perpetual and sustainable gold market. You can follow the World Gold Council on Twitter at @goldcouncil and LinkedIn. Terms & Conditions | World Gold Council