"Speak to your users directly and ask them specifically what their challenges are. That was that was probably the biggest takeaway [from today] for me.... I think, certainly in my [small business] sector we tend to assume rather than ask, and I think asking directly what users have feedback about, or reviewing how they how they use services or how they don't use services specifically, is really [important]." "I'm just really enjoying being around other digital professionals and being able to talk about a lot of the things that are affecting us in our industry." This is the final episode in a three part mini-series about the Lion+Mason event at the Leeds Digital Festival 2023. Recorded on the day, you'll hear from a variety of event attendees as they they reflect on what they learned from the sessions and what practical tips they plan to take away to use in their own organisations. My thanks to all the attendees who agreed to share their thoughts, and to Alisha Moran and Jana Petrova from Lion+Mason for doing the recordings for me.  Thanks for listening, and I hope you enjoy the episode.  Mike Green