Our guest today is Dr Dawn Holford, a behavioural scientist at Essex. Dawn takes a cognitive and psycholinguistic approach to understand how individuals make sense of information presented numerically – such as in percentages – as opposed to information that is presented verbally or in written words. We spoke with Dawn recently about a number of topics including her work exploring the varied ways we respond to food labels and about her participation in an important endeavour to collate the best evidence and advice regarding the COVID-19 vaccine (you can access that work here: https://sks.to/c19vax). We also discussed the critical scientific process known as peer-review, and specifically Dawn's plans to train future scholars to develop review skills. Host: Dr Philip Cozzolino