The podcast features guest Jason Falls, an expert in digital marketing and influence. He discusses his podcast on influence marketing and emphasizes the importance of focusing on the goal of influencing rather than just finding influencers with large groups of followers. Falls also talks about his work at Cipio AI, which provides an influencer marketing platform that helps brands collect authentic user-generated content for their campaigns. The platform also identifies people who create desired content and engages them to create more for the brand.

Cipio AI helps companies map their brand community to identify influential people who can create authentic content for their social media campaigns. The platform works for big and small businesses, including those just starting out or who don't have a large social media following. The company also considers users who use the same hashtags or talk about similar topics as part of the brand community. Cipio AI's Marketer's Guide to Community Influence Marketing is a free ebook download that walks readers through analyzing, engaging, and motivating influencers, customers, and fans to create content for their brands. Jason Falls, the host of the Winfluence podcast, believes that virtual workforces need digital outposts where industry information is shared to keep conversations going even in remote environments.

Jason’s Website

https://jasonfalls.com/

Jason’s Linkedin

https://www.linkedin.com/in/jasonfalls/

Jason’s Youtube Channel

https://www.youtube.com/@JasonFallsWinfluence

Jason’s IG

https://www.instagram.com/jasonfalls/

Jason’s Twitter

https://twitter.com/jasonfalls

Jason’s Facebook

https://www.facebook.com/winfluencepodcast