Most chiropractors treat branding like a logo.
Pacha Hornaday treats it like a relationship.
In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.
Inside the episode:
Why branding is about perception, not persuasion
How to translate your philosophy into a visual identity
Common design mistakes that weaken your impact
Why story > slogan
The best question to ask before hiring a designer
To learn more about Pacha
https://balanced-brands.com/pacha/
To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/
Learn more about Daily Visit Communication 2.0
https://insideoutpractices.thinkific.com/courses/daily-visit
Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com