Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?
In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.
You’ll learn:
Why “kicking the can down the road” makes changes harder, not easier
The language templates he uses for price rises, policy changes, and payment shifts
How behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-builders
If you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.
To learn more about Aligned Practice
https://insideoutpractices.thinkific.com/products/communities/aligned-practice
Learn more about Daily Visit Communication 2.0
https://insideoutpractices.thinkific.com/courses/daily-visit
Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Email me - martin@insideoutpractices.com