This week on Under the Influence, Martin talks with Dr Keiran Shanahan.
Keiran recently went through open-heart surgery. Nine weeks out of practice. A front-row seat to what medicine does brilliantly, and what chiropractic uniquely adds.
We dig into:
Contextual effects: how the first hello, visit rhythm, and practitioner certainty change outcomes.
Function before feeling: why objective tests before symptoms isn’t just science, it’s smart communication.
Avoiding nocebo traps while still being honest about the limitations of matter.
Simple, repeatable moves that can turn a good adjustment into a life-changing experience.
Short on theory. Long on practical insights you can use in practice tomorrow.
The article we reference is https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1537242/full
To learn more about Reactivate to Accelerate
https://insideoutpractices.thinkific.com/courses/reactivate
Learn more about Daily Visit Communication 2.0
https://insideoutpractices.thinkific.com/courses/daily-visit
Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Email me - martin@insideoutpractices.com