Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
How do you make sobriety cool? Suzanne Warye was one of the first influencers asking that question. On her account The Sober Mom Life and in her new book The Sober Shift, she shows why quitting alcohol isn’t about rock bottom, it’s about building a life you don’t want to escape from.
A longtime lifestyle influencer, Suzanne used her branding savvy to reframe what it means to live alcohol-free. In The Sober Shift, Suzanne calls out mommy-wine culture, the myth of moderation, and the billion-dollar marketing machine that sold women on rosé as a personality. This episode is about what happens when an influencer puts sobriety through a full rebrand—and why so many women are ready for the shift.
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Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
