Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
Today we're dropping an episode of Book Journey into the feed, a behind-the-scenes podcast from editor and Northern California Writers Retreat director Heather Lazar about how writers become authors. This conversation follows Alka Joshi, international bestselling author of the Jaipur Trilogy from first pages to agent to editor to a breakout debut. You will hear how a voice becomes a manuscript, what a real revision process looks like, how contracts and covers happen, and how a thousand book clubs powered word of mouth.
About the Northern California Writers Retreat: a juried fiction retreat held four times a year in Carmel Valley. Each session brings together 18 writers, literary agents, an editor, and an author in residence for an intensive, practical immersion in the craft and business of publishing. Founded and directed by Heather Lazar, the retreat blends hands-on editorial guidance with real-world industry access. Applications are open until November 7. I’ll serve as author in residence for the third session, April 8–12.
Listen to more episodes of Book Journey here.
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Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
