Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
We are living in peak nineties nostalgia. Everywhere you look there are slip dresses, scrunchies, bucket hats, even Tamagotchis making a comeback. But this revival is not just about clothes or hair accessories. It is about a collective longing for a pre-digital era, before we were glued to our phones and before algorithms decided what we should see, wear, and want.
In this episode of Under the Influence, we dig into why millennials and Gen Z are craving the decade that gave us dial-up internet, landlines, and the last gasp of an unplugged childhood. From malls to music videos, beauty trends to sitcoms like Friends (and even the new series Osadid and Friends), the nineties are everywhere right now. Maybe that is not just nostalgia. Maybe it is the medicine we need for our current screen burnout.
Read Glynnis's piece on why we are doomed to keep reliving the nineties here. (Gift Link)
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Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
