In this episode, host Karine Sarkissian sits down with Katherine Sakovich, CMO at Mira Care, to talk about what it really takes to market a brand-new product in healthcare. Katherine shares how she helped turn a little-known fertility device into a trusted name in women’s health — all through a product-led approach, community building, and a deep focus on trust and education. If you're marketing in a regulated or complex space, her insights on early adoption, messaging, and customer behavior are a must-hear.