Luciana is the founder of fashion brand Naissant - a womenswear line that takes a modular approach to female accessories.
Coming from a family of Argentinian architects, Luciana has a unique perspective on product design, and balancing form and function. We talk about the importance of the women in her life, going from prototype to products, and why big cities matter.
Show notes:
03:45: The first few weeks post-launch
06:00: Conversations around the family table
10:00: Growing up in a architects’ family in Argentina
18:15: Feeling different, and the impact of big cities
21:45: Understanding London’s fashion hub
38:30: Being underestimated by the institutions, and underestimating NYC
43:00: Dealing with uncertainty of being a founder
47:30: Balancing creativity and business
52:00: Aspects of architecture in fashion
57:15: How do you know when something is working, even in prototype phase?
64:00: The importance of the muse
69:00: The impact of women on the work
Links:
- Naissant
