Joey Cofone is co-founder of Baronfig - a company that makes tools for thinking.
We talk about the mirage of failure, recognising the spectrum of what’s difficult, and alternative approaches to rebranding. Joey also explains what designs means to him, and why he doesn't identify with most of today's design industry.
Show Notes:
02:15: Learnings from two Luigis
10:00: Developing a love of books
13:00: Rebranding Prince - in an unexpected way
21:00: What design means, and the fracture between two types of design
28:30: Bringing literature into design school
36:00: The catalyst for Baronfig
39:30: Dealing with the unknown between Kickstarter and a ‘real’ business
42:30: What failure really means
48:30: The spectrum of difficult, and dealing with tragedy
52:00: Are things fated? Exploring fate vs. free will
56:30: Framing lack of fate in an empowering way
57:30: Going remote in 2020
65:00: What a notebook does for its owner
70:00: Why video games are the ultimate form of creative expression
73:00: How school needs to change post-pandemic
Links:
- Baronfig
