In this episode of Under Oath, Scot Knutson (Director of Sales Enablement), Zach Ramey (SVP of Revenue), and Cole Castleberry (VP of Sales) break down the blind spots and breakthroughs that come with merging sales and marketing into one revenue-driving force. This is not your average “alignment” conversation. From attribution chaos and dirty data to the psychological edge of branding inside the funnel, this episode exposes the internal moves that took Rankings.io from 7 figures to hypergrowth mode. This episode is for: Sales leaders rethinking how sales and marketing collaborate Revenue execs scaling fast but flying blind Anyone who’s had to say, “I don’t know where that lead came from” What You’ll Learn: Why most marketing data is a mess—and how to clean it up The overlooked power of shared revenue goals How branding becomes your closer The demand gen shift that unlocked real pipeline Why great reps shouldn’t care if a lead was inbound or outbound The hidden cost of separating sales and marketing orgs Closing Arguments: “Your best reps shouldn’t know where the lead came from—and that’s a good thing.” “Every sales call is a marketing opportunity in disguise.” “Marketing didn’t open the door—they built the house to the sale.” Watch the Full Video on YouTube: @UnderOathPodcast Follow Us for More Revenue Intel: Instagram: @underoathpodcast  TikTok: @underoathpodcast