The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
The Rise of Femtech: Modibodi’s Kristy Chong on Leading Social Change, Competition and Breaking Down Taboos.
Unconventional Business
37 minutes
4 years ago
The Rise of Femtech: Modibodi’s Kristy Chong on Leading Social Change, Competition and Breaking Down Taboos.
A decade into Modibodi’s impressive journey, founder and CEO Kristy Chong joins us to talk about where her big idea came from, how she's harnessed the intersection between technology and sustainability, and the mountainous challenge of launching a new product when your category is as taboo as periods and incontinence.
We talk about competition and why Kristy’s not afraid of it, the critical role of trust for brands and consumers, how it felt to have one of the most-complained about advertisements in the country, and much more.
Unconventional Business
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
