The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales
Unconventional Business
44 minutes
8 months ago
How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales
Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips.
In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify.
Key Episode Moments:
00:00 Acknowledgment of Country and Introduction
00:53 Meet Justin Hales, CEO of Camplify
01:24 Justin's Career Journey: From Mining to Marketplaces
07:31 The Birth of Camplify: An Airbnb for RVs
15:43 Challenges and Growth in the Sharing Economy
23:07 Understanding the Customer and Their Journey
24:25 Breaking Down Customer Demographics
26:01 Community Insights and Business Enablement
27:21 Expanding the Holiday Experience
29:05 Navigating the Impact of COVID-19
35:25 International Expansion and Market Strategies
42:01 Future Plans and Customer Barriers
44:03 Conclusion and Final Thoughts
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Unconventional Business was written and produced by HubSpot Australia and VidPod.
Unconventional Business
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
