The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
Every Scoop Counts: How Gelato Messina Built a Brand Identity and Redefined CX
Unconventional Business
42 minutes
1 year ago
Every Scoop Counts: How Gelato Messina Built a Brand Identity and Redefined CX
What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)?
In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next.
Key Episode Moments:
Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand
The Gelato Messina story - early days and things falling into place
Vertical integration and buying a dairy farm
Redefining customer experience at every level
Pushing the limits of brand stretch and collaboration
Embracing creativity and innovation in product development
The importance of balancing a good product with a great experience
Building a winning culture for employees
Addressing competition and imitation in the market
Plans for international expansion and regional growth
Proactive community engagement and customer service focus to build brand advocates
Want more?
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Unconventional Business was written and produced by HubSpot Australia and VidPod.
Unconventional Business
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
