🎙️ Episode 78: UncommonCents 🎙️

Join Dean Holmes with Lisa Greensill for an insightful discussion on branding strategies for financial advisors. Lisa, co-creator of Brand Over, shares her AAA marketing strategy: Audience, Appearance, and Authority.

🔹 Audience: Know and target your ideal clients. 🔹 Appearance: Maintain a consistent and professional online presence.

🔹 Authority: Become a trusted source of truth through owned content like newsletters and blogs.

Lisa emphasizes the importance of consistent communication and leveraging platforms like YouTube and LinkedIn to build strong connections with clients and prospects. Discover how digital reputation plays a vital role in attracting quality clients and staying relevant in an evolving market.

🎧 Tune in now on Spotify! 🎧

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