Nathan Bosseler: How CASTUS Grew from a Garage Startup to Industry Leader

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Uncommon Growth with Alex Bell

Alex

24 episodes

4 days ago

Hear from leaders of 7, 8 and 9 figure B2B companies as they share the blueprint to success and uncommon growth. Each episode, I talk with founders, CEOs, and sales and marketing leaders about their proven strategies and breakthrough moments. We cover the sales and marketing tactics that drove their success, key decisions they made, and how they think about driving revenue growth and building a successful company. I'm Alex Bell, and my goal is to uncover the insights that could transform your business journey. If you want to grow your B2B company faster, this podcast is for you.

Entrepreneurship

Business

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Entrepreneurship

Business

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Nathan Bosseler: How CASTUS Grew from a Garage Startup to Industry Leader

Uncommon Growth with Alex Bell

39 minutes 51 seconds

7 months ago

Nathan Bosseler: How CASTUS Grew from a Garage Startup to Industry Leader

In this episode, discover how Nathan Bosseler transformed CASTUS Corporation from a modest video production side hustle into a leading broadcast technology provider, all without outside funding. Starting in 2004 and bootstrapping every step of the way, Nathan shares how CASTUS achieved steady annual growth by prioritizing long-term customer relationships over rapid, venture-fueled expansion. He reveals practical insights on leveraging trade shows, building reseller networks, and cultivating a strong internal culture to ensure sustainable success. Nathan also opens up about the importance of delegation and strategies for preventing burnout as your business scales. If you’re looking for a roadmap to build and grow a company the right way, without sacrificing quality or burning through capital, this conversation is a must-listen.Find Nathan here:https://www.linkedin.com/in/nathan-bosseler-b2b17b4/https://castus.tv/