Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/39/7c/ec/397cec1c-7aaf-2931-46eb-05141720f680/mza_16843636237160218489.jpg/600x600bb.jpg

Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

RSS

All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim

Uncommon Brands

39 minutes

7 months ago

Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim

In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear.

After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times.

What was covered:

Hayley’s journey from content creator to fashion entrepreneur
How a frustrating shopping experience led to a product idea
The challenges of launching a fashion brand with no design background
How viral TikTok moments propelled onewith swim's success
The importance of customer education and brand transparency
Why first-order profitability is key for bootstrapped businesses

onewith swim's & Hayley Segar Links:

Website: https://onewithswim.com/
Instagram: https://www.instagram.com/onewithswim/
Facebook: https://www.facebook.com/onewithswim
TikTok: https://www.tiktok.com/@onewithswim
Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/

Parker Links:

Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash