Fun run! Growing a running brand, Bryce McConville, Chicknlegs

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Fun run! Growing a running brand, Bryce McConville, Chicknlegs

Uncommon Brands

31 minutes

3 months ago

Fun run! Growing a running brand, Bryce McConville, Chicknlegs

In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.

Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.

What was covered:

Athlete to Entrepreneur: Founding Chicknlegs
Community-Driven Growth & Social Media Impact
Design, Quality, and Product Development
Strategic Inventory & Product Line Management
Analytical Approach to Business Growth

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Chicknlegs Links:

Website: https://www.chicknlegs.com/

Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en

Facebook: https://www.facebook.com/ChicknLegsRunning

TikTok: https://www.tiktok.com/@chicknlegs