From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke

Uncommon Brands

35 minutes

11 months ago

From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke

In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills. Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed.

Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business.

What was covered:

From corporate life to entrepreneurship: The Table Tyke journey
Product development: Identifying market needs and evolving the product
Brand positioning: Building trust and navigating startup challenges
The role of social media: How TikTok went viral for Table Tyke
Behind the scenes of Shark Tank: Preparing for and appearing on the show
Customer-focused success: Overcoming challenges and maintaining a customer-first approach

Berlyn Haughton Links:

Website: https://thetabletyke.com/
Instagram: https://www.instagram.com/thetabletyke/
Facebook: https://www.facebook.com/TheTableTyke/
YouTube: https://www.youtube.com/@thetabletyke
TikTok: https://www.tiktok.com/@thetabletyke

Parker Nash Links:

Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/