Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown

Uncommon Brands

46 minutes

7 months ago

Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown

In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown, a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business.

After years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship—first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships.

Tune in to hear Jeff’s practical tips on building a profitable, niche baby brand.

SPECIAL BONUS FOR LISTENERS:
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What was covered:

The rise and fall of his first e-commerce venture
Why Little Hometown refuses to sell on Amazon and Walmart
How they’ve grown to over 2,000 independent retail partners
The power of regional, nostalgia-driven product design
How seasonality impacts marketing spend and how they adjust
Jeff’s data-driven approach to ads and customer retention

Little Hometown & Jeff Chisholm Links:

Website: https://www.littlehometown.com/

Instagram: https://www.instagram.com/littlehometown/

Parker Links:

Website: https://www.parkertnash.com

LinkedIn: https://www.linkedin.com/in/-parkernash