Building a no artificial anything supplement brand, Al Matheny, Promix

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Building a no artificial anything supplement brand, Al Matheny, Promix

Uncommon Brands

47 minutes

8 months ago

Building a no artificial anything supplement brand, Al Matheny, Promix

In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition. Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country.

After college, Albert trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition, a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market.

What was covered:

Albert’s journey from elite athlete to entrepreneur
The science behind clean, high-quality protein and supplements
The challenges of building a business in the supplement industry
The importance of transparency and quality in nutritional products
The role of partnerships, marketing, and branding in growing ProMix
How Promix differentiates itself in a crowded market

Al Matheny's & Promix's Links:
Website: https://promixnutrition.com/
Instagram: https://www.instagram.com/promix/
Facebook: https://www.facebook.com/p/PROMIX-Nutrition-100052188322036/

Parker's Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash