Building a kids culinary empire with Erica Bethe Levin, Globowl

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Building a kids culinary empire with Erica Bethe Levin, Globowl

Uncommon Brands

38 minutes

10 months ago

Building a kids culinary empire with Erica Bethe Levin, Globowl

In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl, which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies. Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders.

What was covered:

From idea to product, how Globowl started
Identifying an opportunity and the importance of being different
Taking a chance and getting on Gordon Ramsay’s Food Stars
Knowing when and how to sell to big box retailers like Target
Erica’s vision for the future of Globowl

Globowl Links:
Website: https://globowl.com/
Instagram: https://www.instagram.com/theglobowl/

Tiktok: https://www.tiktok.com/@globowlfoodie

Facebook: https://www.facebook.com/theglobowl

Parker Nash Links:

Website: https://www.parkertnash.com/

LinkedIn: https://www.linkedin.com/in/-parkernash/