Building a brand while traveling the world...with your family!

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Uncommon Brands

Parker Nash

30 episodes

2 months ago

How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.

Marketing

Business

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Marketing

Business

Building a brand while traveling the world...with your family!

Uncommon Brands

30 minutes

7 months ago

Building a brand while traveling the world...with your family!

In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid.

Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market.

What was covered:

How Keep Going First Aid was born out of a real-life parenting need
The power of branding, storytelling, and knowing your customer
Why selling a feeling is more powerful than selling a product
How Antje scaled her business using influencer marketing
The strategy behind working with agencies vs. in-house employees
How Keep Going First Aid stands out on Amazon and e-commerce platforms
How to build a brand from anywhere in the world

Antje Pepper & Keep Going First Aid Links:
Website: https://www.keepgoingfirstaid.com/
Instagram: https://www.instagram.com/keepgoingfirstaid/
Facebook: https://www.facebook.com/keepgoingfirstaid/

Parker Links:
Website: https://www.parkertnash.com
LinkedIn: https://www.linkedin.com/in/-parkernash