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Uncommon Brands
Parker Nash
30 episodes
2 months ago
How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
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Marketing
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All content for Uncommon Brands is the property of Parker Nash and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.
Show more...
Marketing
Business
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A fresh stake on the fresh flower business Ty Hiss, Fresh Sends
Uncommon Brands
36 minutes
9 months ago
A fresh stake on the fresh flower business Ty Hiss, Fresh Sends

In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends, making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs.

 

What was covered:

  • How Fresh Sends started
  • The power of product packaging and design
  • The importance of delivering unforgettable customer experiences
  • How Fresh Sends uses unboxings for amazing word-of-mouth marketing
  • Differentiating your brand in an industry dominated by big brands
  • How Ty’s team creates shareable, engaging social media content


Ty Hiss Links:

Website: https://freshsends.com/ 

Instagram: https://www.instagram.com/freshsends 

TikTok: https://www.tiktok.com/@freshsends 

 

Parker Links:

Website: https://www.parkertnash.com 

LinkedIn: https://www.linkedin.com/in/-parkernash 

Uncommon Brands
How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.