Unchartered Territory, hosted by Oli Russell-Cowan
3 episodes
2 months ago
In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally. We dive into: The founding story of Drip and Zuu’s role ...
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In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally. We dive into: The founding story of Drip and Zuu’s role ...
Lessons in Global Brand Building with Unchartered Territory
Unchartered Territory Podcast
1 hour 1 minute
4 months ago
Lessons in Global Brand Building with Unchartered Territory
Welcome aboard the Unchartered Territory Podcast. In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death. Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international expansion to the creative chaos behind its most talked about marketing moves. From launching in new...
Unchartered Territory Podcast
In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally. We dive into: The founding story of Drip and Zuu’s role ...
