In this episode, I’m speaking with Sarah Eckenhoff. Sarah is a creative director and aesthetic trend analyst with a background in both graphic design and product design. Quoting the tagline from her online bio "she's been making things thoughtfully pretty for over 20 years”.
Sarah has curated trends for thousands of seasonal Starbucks drinkware products, including collaborations with Disney, Universal, and Stanley, and has designed co-branded CPG gift packs sold on shelves of Fortune 500 clients including Target, Macy's, and Costco. If you've ever bought a Starbucks mug, chances are, that she helped bring it to life. In our conversation she explains what trend forecasting is and Sarah talks about her process.
In 2024 Sarah established her own trend consultancy called Docent. Docent helps retail brands transform aesthetic insights into standout, consumer-driven products.
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