Emily Williams built a multimillion-dollar coaching brand in under two years, then made the conscious decision to pivot, only to face a series of unexpected challenges that required a complete reassessment of her business and brand direction. In this episode, she shares what it takes to rebuild when everything is evolving at once: your market, your mission, and your personal priorities.
The conversation explores how Emily is approaching business in this new season, what she’s learned from scaling fast and starting over, and the strategy behind her latest offerings, including a money mindset certification, peer-led community, and trust-building entry points.
Key Takeaways
You can’t out-strategize a scarcity story: A winning business plan won’t overcome limiting beliefs, mindset must shift first.
Sell with belief, not pressure: Emily reframed sales conversations to help clients find the money and believe in possibility, rather than retreating when objections surfaced.
Your desires are your compass: Persistent desires are not random, they're indicators of alignment and potential.
Rebuilding requires community: A peer mastermind created connection and support during the most uncertain season of her career.
Start with trust-building offers: Power hours, private podcasts, and accessible entry points help nurture relationships before selling high-ticket services.
Be willing to scrap and pivot: Emily tests quickly, gathers feedback, and adjusts without attachment to old ideas.
Featured Guest:
Emily Williams is the founder of I Heart My Life, a global movement and personal development brand that’s helped thousands of women reinvent themselves, clarify their deepest desires, and design lives that feel even better than their dreams. After leaving behind a path that didn’t light her up and overcoming over $100K of debt, Emily turned her passion into a seven-figure business within 18 months. Her mission? To help ambitious women stop settling and start fully living by transforming their mindset, unlocking their wealth potential, and creating lives that deeply align with who they truly are. She’s the creator of The I Heart My Life Method, I Heart Money, and To Be Ambitious, a high-level mastermind for powerhouse women, and hosts the popular I Heart My Life Show. Whether through courses, challenges, live events, or her upcoming certification, Emily’s work is all about helping women rise.
Learn more: iheartmylife.com
Your Hosts:
Starr Codd:
Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com
Tina Torres-Wilson:
Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: pinkdoormarketingagency.com/
Robert Wall:
Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com
