Why advertising is broken & how to fix it

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Uncensored CMO

Jon Evans

203 episodes

6 days ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

Why advertising is broken & how to fix it - Tom Goodwin

Uncensored CMO

38 minutes

1 week ago

Why advertising is broken & how to fix it - Tom Goodwin

To celebrate 200 episodes, Tom Goodwin is back on Uncensored CMO. He's got a pretty strong opinion on the state of advertising. It's broken, and we need to fix it. Tom lays out where he thinks it's all gone wrong for the industry and what we can do about it. As uncensored as ever, Tom brings an entertaining and fresh perspective on marketing. Strap in.

Timestamps

00:00 - Intro
00:50 - The state of advertising in 2025
02:40 - Why is the advertising industry not moving forward?
06:13 - Brand vs performance marketing
09:20 - What’s broken with marketing in 2025
11:54 - How to actually be customer centric
17:23 - Winning internal battles to allow long term work to thrive
21:18 - Is performance marketing fraud?
26:23 - How to make advertising better
33:02 - Are we valuing creativity enough