That s**t will never sell - Baileys inventor on how innovation works

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Uncensored CMO

Jon Evans

220 episodes

7 hours ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

Uncensored CMO

43 minutes

2 months ago

That s**t will never sell - Baileys inventor on how innovation works - David Gluckman

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.

Timestamps
00:22 - The founding story of Baileys
04:32 - Naming Baileys
12:18 - How Purdey’s and Aqua Libra began
22:48 - Starting Cîroc and Tanqueray
33:26 - Principles of innovation