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Uncensored CMO
Jon Evans
203 episodes
6 days ago
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
Show more...
Marketing
Business,
Entrepreneurship
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All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bc/ab/88/bcab88da-3e68-985e-1c0f-c5bc0312d12e/mza_13443592775060874192.jpg/600x600bb.jpg
Scott Galloway vs Rory Sutherland - is the era of brand over?
Uncensored CMO
44 minutes
1 month ago
Scott Galloway vs Rory Sutherland - is the era of brand over?

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...

Timestamps

00:00 - Intro
02:15 - Be in an industry you get better at as you get older
05:41 - Does wealth redistribution need to change?
16:22 - Why the most successful companies don’t advertise
22:49 - The era of brand is over
30:39 - Scott’s fear for young men
35:52 - Scott and Rory discuss dating
40:56 - Was the Jaguar rebrand stupid?

Uncensored CMO
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.