Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

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Uncensored CMO

Jon Evans

203 episodes

6 days ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

Uncensored CMO

39 minutes

4 weeks ago

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend Rory Sutherland to discuss three big topics: Is brand dead? Are we too risk-averse? And what is the future of the CMO?

Timestamps

00:00 - Start
00:26 - Is the era of brand dead?
13:54 - Do we need to make better advertising?
20:11 - How CMOs can approach risk
31:09 - The demise of the CMO