How to build a brand on TikTok

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Uncensored CMO

Jon Evans

203 episodes

5 days ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

How to build a brand on TikTok - Sofia Hernandez

Uncensored CMO

33 minutes

2 weeks ago

How to build a brand on TikTok - Sofia Hernandez

In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the platform.

Timestamps

00:00 - Intro
02:05 - Sofia’s marketing career
04:04 - Why B2B marketing needs to be more human
05:36 - TikTok’s marketing journey over the past 5 years
06:48 - How brands can use TikTok
10:47 - How brands can work with creators on TikTok
14:20 - How to make a TikTok that captures attention
18:18 - The TikTok economy
21:18 - Why authenticity pays off on TikTok
22:57 - How people can get started creating on TikTok
25:30 - Is TikTok just for teenagers?
26:51 - TikTok as an entertainment platform, not as a social media platform
27:54 - Romancing the creative vs proving the value
32:00 - Sofia’s leadership lessons