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Uncensored CMO
Jon Evans
215 episodes
1 day ago
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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Marketing
Business,
Entrepreneurship
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All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fa/d1/61/fad16126-00ca-567a-af20-93c57547de11/mza_17360123067268195661.jpg/600x600bb.jpg
How to become an extraordinary marketing leader - John Amaechi
Uncensored CMO
1 hour 7 minutes
1 week ago
How to become an extraordinary marketing leader - John Amaechi

What separates an ordinary manager from an extraordinary leader? Psychologist, best-selling author, and former NBA player John Amaechi joins us to explore the qualities that define great leadership in today’s world. From self-awareness and vulnerability to empowering others and giving credit, John shares why intimidation fails, how to harness your personal value proposition, and why leaders must keep learning.

Timestamps

00:00:00 - Intro
00:01:17 - Reflecting on masculinity
00:03:42 - What does “ordinary” actually mean?
00:07:51 - Discovering your personal value proposition
00:09:24 - Going from functional manager to leader
00:15:03 - Misconceptions on leadership
00:17:16 - Is Trump having an effect on how we see leadership?
00:19:22 - Why intimidation is a terrible leadership tactic
00:23:14 - The importance of self awareness as a leader
00:29:56 - Do highly accomplished people lack self assurance?
00:32:58 - The desire to learn and having vulnerability
00:40:37 - The importance of giving people credit
00:44:22 - Accessing your library of experiences
00:51:53 - Reconising our own weaknesses
00:57:03 - The power of empowering others
00:59:41 - Do different generations lead differently?
01:02:49 - How to find time to learn as a leader

Uncensored CMO
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.