Fernando Machado on turning creativity into a competitive advantage

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Uncensored CMO

Jon Evans

208 episodes

1 day ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

Fernando Machado on turning creativity into a competitive advantage

Uncensored CMO

1 hour

2 days ago

Fernando Machado on turning creativity into a competitive advantage

Fernando Machado is one of the world’s most celebrated CMOs, known for game-changing campaigns like Burger King’s “Moldy Whopper.” In this episode, Fernando shares the work he’s most proud of, why surprising campaigns cut through, and how creativity drives real business growth. We also discuss the most innovative non-advertising ideas from his career, what it takes to be an influential CMO, and his advice for startups looking to scale through bold marketing.

Timestamps

00:00 - Intro
01:30 - What campaigns has Fernando been most proud of throughout his career
07:57 - The Moldy Whopper Campaign
16:55 - Why surprising campaigns are effective
20:52 - The most creative non-advertising things in Fernando’s career
36:05 - How to be an influential CMO
41:46 - Fernando’s advice to marketing startups
51:39 - The Lions Growth MBA