American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

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Uncensored CMO

Jon Evans

220 episodes

2 days ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

Uncensored CMO

43 minutes

2 weeks ago

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year: Sydney Sweeney for American Eagle. We dig into why the reaction was so extreme, why they stuck with the original plan, and what really happened behind the headlines