This episode features an interview with Lucy Devlin, Naked Wines' vice president of wine. Naked Wines operates as a marketplace connecting independent winemakers directly to consumers, bypassing traditional distribution systems. We discuss the company's business model, challenges in navigating US alcohol regulations across different states, and the current state of the wine industry, including the rise of non-alcoholic options. Finally, we touch upon the winemakers' passion and Naked Wine's unique customer engagement model. If you love rye whiskey you are going to want to check out Rye Revival www.ryerevivalmd.com