Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!