This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a stronger strategy.