After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...
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After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...
Why This AI Software Founder Spent Real Money on Her Brand
Unbreakable Brands®
32 minutes
1 month ago
Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. In this episode, we’ve conversed about: How Kathleen discovered the gap in the market that led to creating Glow Social AI softwareWhy she chose to invest in professional branding despite being pre-revenueThe psychological shift that hap...
Unbreakable Brands®
After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...
