In this episode of UnbrandMe, Pete sits down with Pierre Lindh: co-founder of NEXT.io, endurance athlete, and one of the most influential voices in the iGaming world.

Pierre’s story begins at 17, when he found himself running one of Scandinavia’s largest underground poker clubs until a police raid landed him on the front page of three national newspapers. What could have ended his career before it began instead sparked a journey that led him to become a respected entrepreneur, community builder, and advocate for a more human-centred industry.

What struck me most in our conversation wasn’t just his story, it was his presence. Calm, deeply self-aware, and remarkably generous, Pierre is someone who leads with clarity and puts people first. Whether we were talking about building a billion-euro brand or rebuilding a company that lost 100% of its revenue during COVID, his answers were grounded, intentional, and always people-focused.

We explore the roots of his leadership philosophy, his passion for endurance sports, and the routines and rituals he uses to sustain high performance without burning out. We also talk about Malta, the future of conferences, and why he believes integrity, not ego, is the foundation for success.

If you're a founder, a team leader, or someone curious about the quieter truths behind success, this episode is worth your time.