In Episode 26 of The UnbrandMe Podcast, host Peter-Jan Grech sits down with Lilly Pavlou, Executive Director of Qube Events, for a conversation that goes far beyond event planning. From her early days in Pretoria, South Africa, to running one of the most innovative events companies in the world, Lilly shares her remarkable journey of resilience, purpose, and leadership.She opens up about “the ceiling hitting her,” leaving a career she loved, and how that moment sparked the creation of Qube Events almost 10 years ago. Lilly reflects on the values that guide her, content and contact, and why building authentic, connected communities is the heartbeat of her work.We explore the highs and challenges of the global events space, the transition to digital during the pandemic, and her recent venture into M&A advisory with Hatton, helping companies navigate growth and legacy. Packed with practical wisdom, Lilly’s story is about courage, adaptability, and leading with heart.Whether you’re an entrepreneur, a leader, or simply someone who believes in the power of human connection, this episode is one to remember.