A great story goes ahead of you and gives publicity to your name and track record. Don’t just do great work; ensure people tell stories about your great work. There’s a reason why at the beginning of the series, season 1, episode 1, the Wights slew everyone except one man of the night’s watch. The Wights spared him to spread the story of what he had just witnessed. At many points in the series, you could see how reports and tales led to actions, alliances, and results. In one minute, I share the importance and power of stories.