Have you ever wondered if the environmental claims or logos on your packaging were completely legit and adequate? Did you dive into it? Welcome to our new series: “Certifications Spotlight: Truths and Traps”! We'll unravel the mysteries behind the logos, certifications, and declarations you find on packaging. • What do they really mean? • When and where are they applied? • Do they sometimes conceal key information? We'll weigh their pros and cons and explore the added value for everyone in the value chain, including end consumers. This series is the result of collaborations with experts who joined us with enthusiasm. Whether you're in the packaging or packaged goods industry, these episodes aim to equip you with knowledge and critical thinking to decipher what is too often put forward as foolproof guarantees. Today, as an introduction to many audio clips to come – with a focus on a certification or a logo in particular –, I invited Anne-Laure Bulliffon to globally explain • the communication challenges of packaging environmental declarations, • their different types, • and what you can or can NOT say around them.