This UNBC Forestry Club podcast episode features Liam Parfitt, co-owner of Freya Logging, who champions sustainable forestry practices in Northern BC. Perfit shares his journey from a forestry student at UNBC to becoming a leader in innovative logging methods. The discussion highlights selective logging techniques inspired by Scandinavian models, which balance forest health, biodiversity, and economic viability. He discussed the environmental benefits, including reduced wildfire risks and improved habitats for moose and other species. The podcast explores the challenges of scaling sustainable forestry, addressing economic pressures and advocating for modernized policies. Liam emphasizes forestry’s role in solving broader crises, such as housing shortages and climate change while maintaining biodiversity. His insights underline the necessity of integrating ecological science with practical logging approaches to ensure long-term forest management success and community benefits. The episode concludes with a call for innovation and awareness in forestry practices.