Unapologetically B2B - leading the way to more effective, smarter marketing
Bright
3 episodes
1 month ago
Welcome to Unapologetically B2B, brought to you by Bright.
Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.
We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.
For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
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Welcome to Unapologetically B2B, brought to you by Bright.
Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.
We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.
For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
Episode 2 - How AI Can Support Marketing - From Strategy to Activation
Unapologetically B2B - leading the way to more effective, smarter marketing
45 minutes
2 months ago
Episode 2 - How AI Can Support Marketing - From Strategy to Activation
In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers.
Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.
Unapologetically B2B - leading the way to more effective, smarter marketing
Welcome to Unapologetically B2B, brought to you by Bright.
Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.
We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.
For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
